Yes, the "World's Strongest Coffee" claim is obviously the forefront of the Banned Coffee marketing campaign, but take a closer look and you'll see that there's a lot more to it than just strength and caffeine. Banned sells itself as a more healthy alternative to energy drinks, citing triple the caffeine concentration of a typical sugar loaded energy drink. In the same vein, Banned promotes the rich vitamin, mineral and anti-oxidant nature of their product. If the idea is to convert energy drink users to coffee drinkers, we think that this Arabica Robusta blend is a sound strategy. 

We mentioned the health related angle that Banned Coffee implements, but that remains on the marketing end of business. What really sets Banned apart is the exceedingly rich flavor. The notes of chocolate and berries are stronger here than in your average highly caffeinated coffee. Banned achieves this by using an Arabica Robusta blend! Arabica beans are known for their aroma and flavor, while Robusta beans are highly caffeinated. This balance that they have found accounts for the extreme kick that Banned Coffee provides, as well as the more familiar Arabica taste.