Banned Coffee: Arabica Robusta Blend

Roasted By: Banned Coffee

Who will enjoy Banned Coffee the most?

  • Anyone having trouble finding a highly caffeinated coffee that tastes good; this Arabica Robusta blend balances strength and flavor!
  • Chocolate and berry lovers, this rich and heavy profile has both.
  • Those seeking an alternative to energy drinks, this is a great way to eliminate that unpleasant sugar crash. 

Banned Coffee Profile

Roast:  Medium-Dark

Body:  Heavy, smooth

Taste:  Rich, notes of berries & chocolate

Fragrance:  Intense, chocolate & berries

Aroma:  Aromatic, fruity almond

Sweetness:  Mild, fruity

Acidity:  Mild, berry-like

Aftertaste:  Smooth & sustained 

Origin(s):  Varied 

Species:  Arabica & Robusta


The Background

Yes, the "World's Strongest Coffee" claim is obviously the forefront of the Banned Coffee marketing campaign, but take a closer look and you'll see that there's a lot more to it than just strength and caffeine. Banned sells itself as a more healthy alternative to energy drinks, citing triple the caffeine concentration of a typical sugar loaded energy drink. In the same vein, Banned promotes the rich vitamin, mineral and anti-oxidant nature of their product. If the idea is to convert energy drink users to coffee drinkers, we think that this Arabica Robusta blend is a sound strategy. 

What makes Banned Coffee special?

We mentioned the health related angle that Banned Coffee implements, but that remains on the marketing end of business. What really sets Banned apart is the exceedingly rich flavor. The notes of chocolate and berries are stronger here than in your average highly caffeinated coffee. Banned achieves this by using an Arabica Robusta blend! Arabica beans are known for their aroma and flavor, while Robusta beans are highly caffeinated. This balance that they have found accounts for the extreme kick that Banned Coffee provides, as well as the more familiar Arabica taste.  

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